There Are Many Different Cultures And Languages In A Country
Oct 03,2007 00:00 by admin

There Are Many Different Cultures And Languages In A Country

In most countries of the world now there are many different religions, cultures, and languages. If the company pays too much attention to the characteristics of the dominant group, then they risk alienating other groups.

Impact

The impact in direct terms is lost sales. These sales are often lost forever or for a long term regardless of what the firm does. The people feel that the company is a agent of the dominant group.

Prevention

The specific steps depend on the individual company and project. However, one approach is to create alternative versions of the project that address different audiences.

Action

If the problem arises, consideration should be given to halting or redirecting the project.