by
 Prognosis
for Intercultural Management
The current interest in intercultural management, on the part of
both managers and researchers, has arisen because of recent developments. Many
corporations now view the whole world as both the market for their products and
services and ... [full story]
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 Leadership in a Knowledge Management Global
Corporation
Many global corporations have cells or divisions that are
knowledge management entities. Usually, knowledge management entities are R
& D units that function as organizations within organizations. An example is
the Change Management Team ... [full story]
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 Leveraging Knowledge Management in Transnational
Corporations
Transnational corporations often find that they encounter
complex problems which, if not appropriately tackled, have serious consequences.
Quinn, Anderson and
Finkelstein (1998) have described a transient configuration of knowledge
management specialists that they call a ... [full story]
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 Media
The media play a role in making knowledge bases available to
the average citizen. Transferring the success formula for the dissemination of
information from one cultural context to another is often easier said than done.
This is the case even ... [full story]
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 Digital
Home Entertainment Products
These are products designed and fabricated by global
corporations who do state-of-the-art work in the area of knowledge management.
Global corporations ranging from Sony to Sega provide upgrades for existing
offerings on an ongoing basis.
Computer games are ... [full story]
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 The
Internet
Like the intranet, the Internet has enabled global
corporations to use their knowledge bases advantageously. These corporations are
striving to make possible anytime, anywhere use of the Internet. The newest
innovation in the Internet arena is a wireless Internet ... [full story]
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 The
Intranet
Many global companies maintain expert systems that collate,
record and transfer knowledge internally. The intranet is an example of a
commonly used expert system. The University-IBM Relations Database described in
the case study at the beginning of this chapter ... [full story]
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 Problems
with Ignoring Knowledge Management
Denning (1999) has pointed out that clients today desire
global knowledge. They want the best expertise they can get from the whole
world. If a transnational organization cannot offer world-class service to its
clients, it will ... [full story]
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 What knowledge
management is
Knowledge management is an emerging area of interest for
management practitioners and academicians. The purpose of knowledge management
for a global organization is threefold. The first is to understand the process
by which knowledge is generated. The ... [full story]
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 Knowledge Management and Intercultural Management
Case Study:
IBM
International Business Machines (IBM) was once known almost
exclusively as a manufacturer of computer hardware. It now plays an influential
role in the design of cutting-edge computer components, as well as in the design ... [full story]
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 Country
Manager and Corporate Strategy
In the BMW case profiled at the beginning of this chapter,
the global company had decided as a matter of corporate strategy that it would
instate a Thai CEO for its Thai subsidiary as soon as ... [full story]
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 India
In India, advertisements are targeted at the very large
class of consumers (several million people) who are upwardly mobile. This group
is breaking away from the traditional culture that espouses spirituality and
downplays materialism. Advertisement themes thus emphasize how desirable ... [full story]
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 China
Chinese advertisements are constructed around themes that
are quint-essentially Chinese. An example is the theme of filial devotion and
responsibility. Most themes are humane and not ones that celebrate attitudes of
competitiveness. [full story]
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 Germany
German advertising used to mirror the popular view of German
culture. Germans see themselves as the people who give the world immaculate
machine parts. The machine parts have high quality and do not need to be
publicized. At the most, ... [full story]
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 Internal conflict
resolution
From perusing the foregoing case discussion, it is clear
that cross-cultural management faces enormous challenges when an organization
has to operate in a turbulent environment. Quite often, the need for conflict
resolution arises because managers from habitually opposed ... [full story]
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 Creation
by International Organizations of Conflict Situations in Host Countries: A
Failure Case
Mary Cusick, a former MBA student (in 2001), submitted an
assignment in which she described conflict situations that arose when an
international development organization from the first world ... [full story]
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 Diagnosis and Prognosis
We now examine the discussions we have had till now and see what
inferences we can draw about the subject matter of intercultural management. We
also consider the developments that are likely to take place.
Diagnosis
A few attributes about ... [full story]
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 Gaining
Acceptance as an Expatriate Manager
The majority of the intercultural managers interviewed for
this book agree that expatriate managers should introduce management practices
in a different culture in an incrementalist fashion. We use the following
analogy to demonstrate how an ... [full story]
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 Women
Expatriates
Women expatriates have to be resilient and resourceful if
they wish to be successful in foreign cultures. Men in all cultures are expected
to seek gainful employment. Women in all
cultures face resistance by some men when they try ... [full story]
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 Organizational
support at the new locale
Organizational assistance in adjusting to work life at the
new branch is a source of succour for an expatriate. It is important that
expatriates integrate themselves into the culture of the new branch and
establish ... [full story]
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 Pre-assignment
orientation
Many global corporations believe that certain types of
academic training predispose managers for international assignments. The world's
top-rated business schools generally provide inputs in international management.
Examples in Europe are the London Business School in the UK, INSEAD in ... [full story]
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 Elements
of Expatriate Management
This section details the different constituent elements of
expatriate management. Companies place varying degrees of emphasis on these
elements.
Expatriate
selection
Stone (1991) enumerates the following criteria used by
companies for expatriate selection: ability to adapt; technical competence;
spouse ... [full story]
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 Expatriate Management and Intercultural Management
Case Study:
ICAS
Independent and Counselling Services Ltd (ICAS) had over 200
client organizations in June 2001. Established in 1982, it is primarily an
international provider of behavioural risk management services, operating
worldwide through its own network ... [full story]
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 Cultural
Conflict and Leadership
In the case presented on pages 188–89, the Dutch were unable
to accept the hapless Belgian's leadership. This led to a conflict situation. It
was 'resolved' by the Belgian being sent back to Belgium.
There has been little ... [full story]
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 Cultural
Conflict and Management Style
The management style that managers must use in order to be
successful will vary from culture to culture. Otherwise conflict situations
could arise.
Intercultural managers can avoid conflict situations if they have
flexibility in their styles. Colback ... [full story]
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 Conflict
Arising Out of Different Attitudes to Corporate Culture
When Japanese corporations first started operations in the
United States, they faced conflict situations because of their US employees'
ethical positions. For instance, in Japan, employees believe in lifetime
employment. In the ... [full story]
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 Conflict
Resolution Strategy
Intercultural managers effective in resolving conflicts
created by opposing ethical viewpoints are not wedded to discharging the letter
of the law. They are of the opinion that a verdict that reflects the law but
seems harsh to many ... [full story]
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 Conflict
Arising Out of Different Attitudes to Ethics
Culture is a factor that influences managerial ethics. When
managers are required to take an ethical stand, that stand may be difficult to
explain to a person who does not subscribe to the ... [full story]
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 Environmental Turbulence for Host Organizations Created by
Globalization
An important facet of conflict management is response to
turbulence. An example is the turbulence generated in the environment of a
national company because of competition from
global companies. Gill, McCalman and Pitt ... [full story]
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 Spain
Spain's advertising also reflects the strong but strange
aspirations of that culture. Unable to shake off its hangover from once having
been a colonial power, Spain seeks to retain
a semblance of superiority by taking cues from the United States ... [full story]
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 The UK
The British too have a style of their own. The best British
advertisements are masterpieces of understatement. This stems from British
culture, where detachment even in business is the preferred style of
functioning. British advertising persuades its consumers through ... [full story]
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 Intercultural Relationships
Intercultural communication is enhanced when individuals actually
have opportunities to relate to people from other cultures not merely as work
associates, but as friends as well. The global managers surveyed for this book
mentioned that those individuals who succeeded ... [full story]
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