Choosing a Different Start
Time
eBay also lets you choose a specific start time for your
auctionwhich, of course, also becomes your auction's end time. By default, an
eBay auction starts as soon as the item listing is placed, so if you place your
listing at 10:00 a.m., that's when the auction starts and ends. However, you can
pay an extra $0.10 (what eBay calls a "scheduled listings fee") and schedule
your auction to start (and stop) at a specified time different from when you
created the item listing.
This is a good option if you have to create your auction
listings at what would otherwise be a bad time to end an auctionin the morning
or early afternoon, for example. It's better to end an auction during the
evening, when more users are at home. So if you can't launch your auctions in
the evening, spend the extra $0.10 so that eBay can automatically schedule the
start of your auction for you. (Alternately, you can subscribe to an auction management serviceor use listing creation softwarethat
handles the scheduling of your auctions for you, at no extra charge.)
Note
Learn more about the most effective auction end times in Chapter 20, "Increasing
Sell-Through."