Other Tricks for Improving Item Sell-Through

Starting price and end time aren't the only factors in determining auction success. Let's look at a few other tricks you can use to juice up your close rate and selling price.

Offer a Discount for Multiple Purchases

When you want buyers to buy more stuff from you, make it worth their while. One popular incentive is to offer a discount on multiple purchases. This approach is particularly popular among sellers who run their own eBay Stores, but any seller can do it, by manipulating payment-due amounts at the end of an auction to override eBay's automatically generated invoices. Incent the buyer to make multiple purchases!

Offer Free or Discounted Shipping

Make Changes Mid-Auction

If several days have passed and an item hasn't received any bids, you might want to make changes to the auction listing to attract more customer attention. There are many changes you can make, including

• Extend the length of the auction

• Rewrite the item title or description

• Add more pictures

• Add the Buy It Now option

• Lower the initial bid price

You can make any of these changes up until the final 12 hours of any auction, as long as there aren't any bidders. Once someone makes a bid, the listing is locked in; you can add to the description, but you can't make changes.