What Is an eBay Store?
An eBay Store, like the one shown in Figure 27.1, is a web page where you can sell fixed-price
items that are not currently up for auction on eBay. Your eBay Store also
contains all the items you currently have listed for regular auction on eBay.
The non-auction items in your eBay Store appear only in your eBay Storenot in
the eBay auction listings.
As you can see in Figure
27.2, merchants on the eBay Stores home page (stores.ebay.com) are organized
by the same categories as the eBay auction site: Antiques, Art, Books, and so
on. Buyers can also search for a specific store or a store selling a certain
type of item, or view an alphabetical list of all stores.
The items offered by eBay Stores
merchants are a combination of items currently for auction on eBay and
additional fixed-price inventory. When buyers access a particular eBay Store
retailer, they have access to this entire collection of merchandise. If they
tried searching on eBay proper, they wouldn't find the non-auction items the
retailer might have for sale.
For a buyer, purchasing an item from an eBay Store retailer is
a little like buying from any other online merchant, and a little like winning
an item in an eBay auction. On the one hand, it's buying from an actual merchant
at a fixed price, and the buyer can always pay by credit card. On the other
hand, eBay Stores offer all the niceties found on eBay, including the ability to
check the merchant's feedback rating. Checkout is handled from within the
store.
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