by
 REVIEWING AND IMPLEMENTING THE PLAN; ACHIEVING THE GOAL
INTRODUCTION
At this point in the proceedings you have spent all your time planning your project; you have still not set out on the journey. It is not an exaggeration to say that the ... [full story]
|
by
The Silver Bullet
In 1987, along with most of the rest of the software industry, I read Fred Brooks' famous article No Silver Bullet (1987). (For those of you who don't know – it must be my age because there was ... [full story]
|
by
Chapter
Summary
Did you ever see one of those movies with the ace reporter
scrambling into the newsroom with just minutes to go before his deadline? He
writes a fantastic article on the mayor, the mob boss, or the sports team ... [full story]
|
by
Financial Statements
You measure all your financial activity via a series of
numerical reports that we call, in general, financial
statements. There are two key financial statements for any business: the
income statement and the balance sheet.
Income Statement
An income statement is ... [full story]
|
by
Assets and Liabilities
Revenues, expenses, and profits are used to describe what your
business does; assets and liabilities describe what your business owns and owes. Here's
how they're defined:
Assets. Assets are those items
that you own. Assets can be in the ... [full story]
|
by
Revenues, Expenses, and
Profits
Three related concepts are key to the running of any
business:
Revenues. Revenues (also
called sales) are the dollars you generate by
selling your products. There are two types of revenues: gross revenues and net
revenues. Gross revenues ... [full story]
|
by
Managing Your Time
The whole point of hiring employees is to help you better
manage your personal time. What's the point of making a lot of money from an
eBay business if you have to work 20 hours a day to ... [full story]
|
by
How Big Is Too Big?
As you can see, it costs more (in both time and money) to run a
bigger business than it does to run a smaller one. At some point you'll need to
ask yourself just how big ... [full story]
|
by
Hiring Additional Employees
Space isn't the last of your problems. The more items you sell,
the more physical work you have to do. As your weekly sales increase from 10
items to 100 to 1,000, how do you handle all the ... [full story]
|
by
Finding More Space
Naturally, the more inventory you buy, the more space you need
to store it. If you're running your eBay business out of your house, there will
come a time when you simply run out of room. Short of ... [full story]
|
by
Locating More Merchandise to
Sell
As you grow your
business, you have to feed more merchandise into the pipeline. That means
somehow obtaining more inventory to sell; you don't want to be constrained by
product availability.
How do you beef up your ... [full story]
|
by
Analyzing Your Business
As your eBay
business grows, it's increasingly important for you to analyze your business's
performance. That's because lots of sales don't always translate into lots of
profits.
Let's take the example of a businessperson I know who had grown ... [full story]
|
by
Other Selling Sites
If you want to
skip the auction format, there are a few sites let you sell your merchandise at
a fixed pricekind of like selling an item with a Buy It Now price or in an eBay
Store.
Amazon ... [full story]
|
by
Other Online Auction Sites
While eBay is far and away the largest online auction site
today, it's not the only one. You can use several other online auctions, many of
which feature lower fees than you pay to eBay. (Some even ... [full story]
|
by
Utilizing a Prepackaged Storefront
The easiest way to create an online store-front is to let
somebody else do it for you.
Several of the big auction services' sites offer prepackaged
web storefronts you can use to sell both auction and nonauction merchandise. ... [full story]
|
by
Building Your Own Merchant Site
from Scratch
Prepackaged storefronts are fine, but if you want a truly
full-featured web storefront, independent of stock layouts and generic checkout
systems, you'll need to build your own e-commerce website from scratch. This is
a ... [full story]
|
by
Earn Referral Fees
There's an added incentive for spreading your eBay Store URL
around to as many websites as possible. That's because you earn eBay credit when
you refer people from other sites to your eBay Store.
Earning credit is as simple ... [full story]
|
by
Promoting Your eBay Store
One of the reasons that sales rates are lower for eBay Stores
than they are for regular eBay listings is that many Store owners don't promote
their storesthey use their Stores almost like a parking lot for ... [full story]
|
by
Promoting Your eBay Store
One of the reasons that sales rates are lower for eBay Stores
than they are for regular eBay listings is that many Store owners don't promote
their storesthey use their Stores almost like a parking lot for ... [full story]
|
by
How to Set Up an eBay Store
Opening your own eBay Store is as easy as clicking through
eBay's setup pages. There's nothing overly complex involved; you'll need to
create your store, customize your pages (otherwise known as your virtual storefront), ... [full story]
|
by
The Costs of Running an eBay Store
Naturally, opening an eBay Store costs money. (eBay isn't in
this for the betterment of mankind, after all.) You pay a monthly fee to be an
eBay Store merchant, choosing from three subscription levels, ... [full story]
|
by
Do You Qualify?
Just about any seller can open his or her own eBay Store. All
you have to do is meet the following criteria:
Be a registered eBay seller, with credit card on file
Have a feedback rating of 20 or more, ... [full story]
|
by
Benefits of Opening Your Own eBay
Store
Why would you want to open your own eBay Store? Well, it
certainly isn't for casual sellers; you have to set up your own web page and
keep the store filled with merchandise, both ... [full story]
|
by
What Is an eBay Store?
An eBay Store, like the one shown in Figure 27.1, is a web page where you can sell fixed-price
items that are not currently up for auction on eBay. Your eBay Store also
contains all the ... [full story]
|
by
Offering Books, CDs, and DVDs on
Half.com
As if there weren't enough selling options already, eBay also
owns a site called Half.com (half.ebay.com). Half.com lets anyone sell certain types of
merchandise in a fixed-price format. List your items for sale, wait ... [full story]
|
by
Obtaining Additional Exposure with
eBay Express
eBay Express (express.ebay.com) is an odd bird. As you can see in Figure 26.1, eBay Express is eBay's attempt
to provide a fixed-priced marketplace for buyers intimidated or otherwise put
off by the online auction ... [full story]
|
by
Ten Tips for Achieving PowerSeller
Statusor Just Increasing Your Day-to-Day Sales
The key to becoming a PowerSeller is to increase the number of
auctions you closeand to increase your final selling prices. To that end,
anything you can do to make ... [full story]
|
by
How to Become a PowerSeller
The main eBay PowerSellers page (pages.ebay.com/services/buyandsell/welcome.html) offers more
information about the PowerSellers program. This is also where you go if want to
become a PowerSeller.
But the thing is, you can't become a
PowerSeller just by asking. ... [full story]
|
by
PowerSeller Benefits
There are reasons to become a PowerSeller, beyond the obvious
one of making lots of money. eBay offers PowerSellers better support, more
information, and a few other decent perks. In fact, each level in the
PowerSeller program comes with ... [full story]
|
by
Do You Qualify?
To become a PowerSeller, you must meet the following
requirements:
Average a minimum of $1,000 in sales per month, for three
consecutive months
Maintain a minimum of four average monthly total item listings
for three straight months
Have been an active ... [full story]
|
by
What Is a PowerSeller?
PowerSellers are the most profitable sellers on the eBay site;
that is, they generate the most profits for eBay.
They don't necessarily sell the most merchandise; instead, they generate the
most revenue, which is how eBay generates ... [full story]
|
by
Using eBay's Seller Resources
When it comes to promoting your auctions, the eBay site itself
offers a lot of resources for sellers. Most of this help is informational in
nature, and almost all of it is free.
A good place to start ... [full story]
|
Sections
Syndication
