Training for CI
Professionals
The areas in which CI professionals can benefit from
training are significant. Looking back at a study of CI professionals and
skills, we see that it identified the following as "teachable skills," and thus
appropriate for inclusion in training for all CI professionals:
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strategic thinking
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business terminology
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market research and presentation skills
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knowledge of primary information sources and research
methods
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enhancement of: journalistic interviewing and communication
skills
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analytical ability
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a familiarity with scientific methodology [1]
Again, looking at the experience of the Best Practice CI units, we
find that, for the CI professional, an ongoing training process should
concentrate on several key areas:
The scope of available analytical techniques is so broad that it
has been suggested that CI staff actually undergo at least three separate
courses in CI analysis:
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The first would be a basic introduction to analytical
techniques and methodologies in CI.
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The second would cover the details of critical skills in use
at the firm, such as financial analysis, as well as presentation techniques.
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The third would be offered only after completion of the
first two parts. This would focus on providing CI staff with "thinking" skills,
and would serve to encourage them to use new ideas in managing, providing, and
using CI. [2]
Training in legal and ethical issues deals primarily with
restrictions on the way in which the data to be used to generate CI is
collected. This subject is deal with in Chapter 7. Training on communications management and skills is
vital to assure that the message of the CI unit gets out, and continues to get
out, to the appropriate end users. Since the way in which the Best Practice CI
units develop requires that they continually review, refine, add to, and delete
communications tools (see Chapter 12), this training should be done on a regular
basis.