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product lines and services currently offered
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current and future applications of products and services
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depth and breadth of products and services currently
offered
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analysis of new products and services, including impact on
the market and on competition
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who makes decisions on new products and services and on what
basis
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customer service policies and performance
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history of key products and services
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products or services likely to be introduced, changed, or
eliminated in the near future
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channels of distribution, including strengths and
weaknesses
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possible changes in distribution
channels