Industry Structure

• number of competitors, their product lines (or range of services), and locations

• market shares, gross sales, and net profitability of all competitors

• expansion potentialities of all competitors

• important differences among all competitors

• industry marketing, distribution, and pricing practices

• rate of technological change in this niche

• need for new technology

• barriers to entry and exit

• regulatory constraints

• potential entrants and future competitors

• indirect competition