Areas of Executive
Concern
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Expense management
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Revenue attainment
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Margin management
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Brand equity
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Shareholder value
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ROI, ROIC, RONA, etc.
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Productivity of sales personnel
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Highly visible events or activities
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Intraorganization operational smoothness
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Projections of all of the above
Communicate with your senior management and executives in their language and view the results as they relate to their
overall or big-picture objectives for the organization. If you have a problem,
be prepared to present possible solutions and your personal solution choice.
State the reasons for your selection, the risks involved with the solution, the
costs, and the benefits. Consider senior management your in-house
consultant.