Always link to
organizational vision, mission and objectives
Culture change as an isolated objective is meaningless.
Organizations should only involve themselves in culture change if the current
culture does not adequately support the achievement of strategic objectives.
Start from the business strategy to determine what organization capability or
core competencies need to be developed. Ensure that there is a clear vision and
a real need to change. People need to be convinced by a compelling vision rather
than compelled in a coercive way. They need to see the overwhelming logic of the
proposed changes. The more people are drawn towards the vision the better.