HRM and
Encouraging a Knowledge Sharing Culture
Hansen, Nohria, and Tiemey (1999) identify some important
interrelationships between HRM and KM. In essence they assert that there are
fundamentally two KM strategies: codification and personalisation. Codification
is where 'knowledge is carefully codified and stored in databases where it can
be accessed and used readily by anyone in the company.' Conversely,
personalisation is where 'knowledge is closely tied to the person who developed
it and is shared mainly through direct person-to-person contacts' (Hansen et
al., 1999, p. 107). The two knowledge management strategies require different
incentive systems. In the codification model, managers need to develop a system
that encourages people to record and submit information to the electronic
repository. In contrast, companies following the personalisation approach need
to reward people for sharing knowledge directly with others.
Arguably, codification has traditionally represented the dominant
paradigm for construction organisations in attempting to develop effective KM
approaches. However, the failure rate of KM initiatives is as high as 70% when
they have relied too heavily on technology-led approaches (Ambrosio, 2000). This
is because IT-driven KM initiatives place greater emphasis on exploitation of
knowledge rather than on its exploration.
Indeed, the lack of concern with people in the KM literature is
reminiscent of early approaches to Business Process Reengineering (BPR), which
ignored the centrality of people to the acceptance of change programmes (Swan et
al., 2000).
Developing personalised approaches demands the support of
appropriate HRM mechanisms to ensure a culture within which people freely
communicate and exchange information in return for reciprocal gestures from
their colleagues. The HRM function has a central role to play in the development
of such an open knowledge-sharing environment within large organisations,
because it can help to create the cultural framework necessary for communities
of practice to develop within them. The challenge for the construction industry,
however, is to identify the HRM approaches which support knowledge sharing
within its dynamic workplace environment.
Construction projects, being characterised by short-term
involvement and specialist functional roles, present an extremely challenging
context for exchanging knowledge, as information must flow across both project
and professional interfaces (Loosemore, Dainty, & Lingard, 2003; Emmitt
& Gorse, 2003). In order to explore ways of ensuring the exchange of
knowledge between employees in a way that promotes inter-project learning, this
chapter now explores how this can be achieved by exploring the techniques used
within a large construction organisation.