There Are Many Different Cultures And Languages In A Country
In most countries of the world now there are many different
religions, cultures, and languages. If the company pays too much attention to
the characteristics of the dominant group, then they risk alienating other
groups.
Impact
The impact in direct terms is lost sales. These sales are
often lost forever or for a long term regardless of what the firm does. The
people feel that the company is a agent of the dominant group.
Prevention
The specific steps depend on the individual company and
project. However, one approach is to create alternative versions of the project
that address different audiences.
Action
If the problem arises, consideration should be given to
halting or redirecting the project.
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