Management Expectations Are Centered Upon Headquarters With A Lack Of Attention
To Local Needs
High management expectations are a leading cause of project
failures. A project is more than the sum of its parts. Projects represent the
culmination of a major effort in many different locations. Expectations are also
often too vague to address in the project and so are ignored. In one company
management thought that a new manufacturing method would revolutionize work
around the world at 11 plants. However, in practice due to the varied activities
of each plant, only 5 plants were ultimately affected by the project. The impact
at these 5 was positive, but management viewed the project as a failure since
there were no benefits at the other 6 plants!
Impact
The impact of high
management expectations tends to create depression among team members. How can
they live up to these? The project may be viewed as doomed at the start.
Moreover, the project team can only do so much. It is often the management and
employees of each location to take the work of the project and turn out the
benefits. A critical success factor is to realize that it is the benefits that
occur after the project is completed that count—more than the project itself.
This is epitomized in the expression from medical science, “The operation on the
patient was a success, but the patient died.”
Prevention
One sure way to deal with management expectations is to
dampen them at the start. Issues can be raised to depress anyone. Next,
expectations should be placed on the people who will use the results of the
project—not the team. The team is responsible for completing the project on time
and within budget. They are not responsible for changing the organization or
culture in a specific country.
Action
If there are high management expectations during the
project, the project leader should work to lower these and redirect them to the
business units who will use the results of the project. This can be done by
encouraging an additional project to be started to monitor how the results of
the project are used.