What knowledge
management is
Knowledge management is an emerging area of interest for
management practitioners and academicians. The purpose of knowledge management
for a global organization is threefold. The first is to understand the process
by which knowledge is generated. The second is to document the existing
knowledge base so that future global managers can tap it. The third is to
facilitate the efficient dissemination of necessary knowledge across branches
and cultures.
Knowledge management is thus concerned with the creation and
management of intellectual capital. This is an important source of competitive
advantage in modern global companies, but is particularly of the essence for companies whose core competence lies in the
specialized knowledge of their employees. Examples of such global companies
include professional companies such as financial services companies, consultancy
companies, and research facilities like IBM's Research Laboratory profiled
above. Many knowledge companies retain experts engaging in original knowledge
generation primarily for that purpose. The gestation period allowed for the
translation of their knowledge into viable products and services is longer than
in traditional companies.
The observation made by Arthur (1999) is apposite. No
industry can afford to say that it is outside the knowledge management loop,
because it is only a matter of time before some player in that industry decides
to enhance its competitive position by opting for global connectivity through
knowledge systems.
Denning (1999) has described how the World Bank incorporated
global knowledge management into its functioning, and became a more responsive
and efficient global organization. Prior to using knowledge management systems,
the World Bank used to take one month to one year to answer a specialized
question. Now, with the aid of knowledge bases and knowledge management systems,
it is able to respond to such questions in just one or two minutes. The
effective application of knowledge management has also meant that the World Bank
is now able to reach a considerably larger client base than was previously
possible.
Handy
(1989) has observed that knowledge management corporations are cutting-edge
corporations that operate in changing environments. These corporations retain
knowledge workers and managers as a central core of employees. Core workers have
been described by Pollert (1988) as a cadre of permanent employees with a
certain amount of job security and retirement benefits. Such employees are
multi-skilled and cannot be pigeonholed into a single job category. Knowledge
management corporations support the work of their central core with employees
who are retained on a contractual basis. Services are also often outsourced. The
central core of managers controls the operations and technology. The operations
depend on the knowledge and creativity of these managers. These managers need
quick access to pertinent information and contemporary developments. They also
need to keep their minds constantly challenged and vigorous. Knowledge managers
of all cultures are likely to be like this.
Some countries in Asia have recently become rich without having a
stockpile of natural resources. They have emerged wealthy by nurturing and
tapping the intellectual capital of their populace. Taiwan for instance became
the global supplier of microchips for transnational corporations manufacturing computers. Taiwanese
multinational Acer captured a significant portion of the market for computers.
Likewise, Singapore earned a name for itself as a global supplier of disk
drives, and Japanese laptops are sought after all over the world. In fact, it is
the Asia-Pacific region that has provided the bulk of the components for
computer hardware the world over.
Michael Elliot (2002) has the following comments to make
about human capital and prosperity:
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Recent economists have declared that human capital plays a
pivotal role in societal development. Human capital, according to these
economists, is a function of the skill-set and entrepreneurial abilities of a
populace.
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Human capital is shaped by education.
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Human capital depends on a populace's aptitude for using
technology.
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Human capital is strengthened when a populace has exposure
to working in multicultural environments.
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All these conditions are dependent on the quality of
education made available from primary school up to advanced
university.
The quality of education varies from nation to nation. The
World Competitiveness Yearbook, 2001 notes that eighth-grade students from
Singapore, Japan, Korea, Hong Kong and Taiwan register among the highest in the
world where science and mathematics abilities are concerned. However, the school
systems in these countries are authoritarian. Emphasis is placed on a one-way
transmission of knowledge from the teacher to the taught. Students spend most of
their after-school hours doing homework. Cramming and rote learning are
commonplace.
This type of educational pattern may be an outcome of culture. In
these countries, society in general is hierarchically organized. Singapore,
though affluent, is not a true democracy, and its citizens seem to have no
problem with this. Many schoolchildren in these countries are 'nerds' in much
the same way that students of the Massachusetts Institute of Technology are
described as nerds.
The output from knowledge management work frequently has an
immediate global market. The corporation BEA developed a software package called
WebLogic that is now used worldwide in many cultures for online billing and
support services. Several transnational corporations sell knowledge management
systems along with informational technology
services and hardware. The ongoing work of John Daugman and other
ophthalmologists in the area of iris recognition, for instance, has resulted in
enhanced security at airports from Frankfurt, Germany, to Charlotte in the
United States. Heathrow Airport in London, England, is considering allowing
passengers to enter the country without passport verification, providing they
have registered at an internationally recognized iris database. Thus, the use of
knowledge management systems can not only cut across international borders, but
also require international cooperation to make applications possible (source: Time
Magazine, 2000b).
An interesting trend in knowledge creation is that many inventors
are thinking in terms of products with applications in many cultures. An example
is Dean Kamen, founder of DEKA Research, who is working on a bicycle-like
contraption that can transport people more quickly than a conventional bicycle,
and with little physical effort. As he was putting together his invention, Kamen
envisaged it as a means of transport to be used from Shanghai to Seattle.
The way the vehicle would be used would differ. In China, it
is intended as the sole means of transport for millions of people. In America it
is visualized as a vehicle to complement the car most people own. For China,
Kamen recommends that cities be planned so as to accommodate his new vehicle.
Mass-transit systems would have to be built to circum-navigate cities. Meanwhile
the central parts of the cities would be free to accommodate pedestrians and
people riding Kamen's invention. These central parts are those traditionally
used to accommodate cars, buses and so on. In the United States, on the other
hand, the roads, highways, tunnels and so on that support travel by automobiles
would remain largely intact. Kamen's vehicle would be ridden on existing
sidewalks (Time Magazine, 2001j).