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Top-Down-Driven InitiativeTop-Down-Driven InitiativeBPR efforts that originate from the higher levels of a business will tend to have greater repercussions than those that begin in the middle management ranks. These efforts are not simple modifications to business processes occurring in the normal course of business and tend to change the entire business model of a company. Hence, a BPR initiative that is considered a SA is a stand-alone project involving the sponsorship of senior management. Let's look at a sports example to illustrate this distinction. If the coaching staff of a football team changes the play book, this would be a strategic reengineering. A quarterback making a change to a running play based on the pursuit of the defense is a modification to the business process in the normal course of a game. The coaches can be compared to executives in a top-down BPR. 269
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