Technology-Oriented Competitive Intelligence
Technology-oriented competitive intelligence is CI that
permits a firm to respond to threats, as well as to identify and exploit
opportunities, resulting from technical and scientific change.
Technology-oriented CI, as we use the term, encompasses much of what was, and
is, referred to as technology intelligence (TI), or competitive technical
intelligence (CTI).
Technology-oriented CI, supporting technology strategies as
well as research and development, has become a growth area within CI.
Practitioners of technology-oriented CI also provide their own valuable insights
on organizational and management issues through technology-oriented CI. In
particular, TI is a function that, if executed properly, should result in a
saving of from 10 to 100 times the money invested in the effort.