Risks of IT
There are several risks in implementing IT projects.
Channel Cannibalization
To understand the risk of channel cannibalization we have to
go back to our retailer who is selling brown leather couches. What if existing
customers decided to buy through the Internet instead of through the stores? The customer may not purchase any more
merchandize on-site from the retailer, but will move his purchases to the
Internet. Why is this a risk? Any e-commerce initiative may decrease cash flow
in the short run because you are supporting two channels to make the same amount
of revenue. For example, people may shop on the Internet
but buy the products onsite in the stores. You may not be
able to cut back on store costs to compensate for lowered sales volume on the
channel.
Adoption Rate
Value can only be generated from an IT initiative if it is
used. If our hypothetical company National cannot get its employees to buy
office supplies on the e-procurement system, then it will not cut its purchasing
costs by implementing this technology. Adoption rate is a measure of utilization
of a system. It is expressed as the percentage of the total user base that
adopts or leverages the use of the technology. The adoption rate needs to be
analyzed for risk purposes. The assumption of a 100 percent adoption rate is
unrealistic. Many business cases have been built on the inaccurate assumption
that full adoption of the system will occur upon installation. For example,
benefit projections for e-procurement could assume that all spending occurs
through the system the day that it is put into service.
Let's look at a large
financial institution that had installed a loan approval system. The system gave
employees the ability to analyze loan requests without using any paper. The
system would then update and notify other divisions about loan decisions,
eliminating the need for phone calls, faxes, and e-mails. With benefits like
these, you would think that everyone would like to use the system.
Unfortunately, the underwriters, or decision makers on these loans, refused to
use the system. The underwriters complained that the system was more difficult
to use than old-fashioned pen and paper. They said they had to wade through
eight different screens to render an approval on a loan. It actually took longer
to approve a loan with the technology than it did manually. The system was
simply used as a tracking device. Communication was done the old way. Since the
under writers did not use the system, cash flow declined due to increased
technology costs with no benefits stream.
Experience with Technology
Risk increases if a firm lacks experience with a specific
technology. If business is not familiar with specific hardware, software, or
operating systems, it is likely that the SA will experience timing delays and
cost overruns and fail to deliver the expected benefits. Companies also lose
management control of the implementation as
they are at the mercy of outside contractors. Control is even more difficult
when the users of the technology are less likely to be corporate employees. This
extends the concept of technological experience beyond your organizations to
buyers and suppliers. A potential risk of the system implemented by Ford could
have been the technological readiness of the vendors to use the Web-based
system. In many cases, vendors with leverage over their customers will not adopt
these systems because they may see them as a threat.
Obsolescence
Many would say that the risk of technological obsolescence
is overhyped. Systems and hardware function for years well beyond their intended
life span. The risk of obsolescence is related to a system's ability to
integrate with other systems. As systems age, their ability to support
interfaces with newer technology greatly diminishes. It becomes more timely and
expensive to connect systems together and retrieve information from
them.