Where do you go in your own firm to recruit people to staff your CI unit? As noted, you need people with a flair for analysis and good communications and interpersonal skills. These people are typically the ones most often seen as candidates for rapid promotion and long-term development in other areas within the firm. To attract them and keep them in the CI unit, you must avoid creating dead-end positions. As a result, a promotion line must be established from the CI unit upward and a decision must be made about where the unit is located and to whom it is administratively responsible. Moreover, this must be done before the unit is created, if possible. If good employees see no way out of a new unit, they will not volunteer to join it. Even if they are transferred in, they will make their own way out, usually to competitors.