Collecting the Raw Data You Need

• Identify the most likely sources for that raw data.

• Develop research strategies and techniques.

• Assign responsibilities, internally and externally, and deadlines for obtaining needed raw data.

• Arrange to get the needed raw data, either on a regular or a one time basis.

• Conduct supplemental data collection efforts, if necessary.

• Review your data collection efforts in light of results of the other phases, as well as in light of changes in your firm and its competitive environment.