What would they look like from the point of view of supplier, partner and customer?

How should how you manage your channels vary between transactional products (where customers are in regular contact) and lifecycle products (where customers might make a decision infrequently)? What about the middle ground?

What could be the benefits and costs of integration - for supplier, partner and customer? What are the risks of not doing it well?

Where is your business on the evolutionary path? Who is doing it well in your industry and what results are they getting? Are they focusing their attention on particular combinations of channels, particular products, particular market segments?

What channels do you use? Are some more important than others, and if so, why? Are any strategically more important than others?

How many of your channels are integrated - partially or completely, and across different episodes in the customer buying cycle?

Do you have a multi-channel strategy? Have you tried to implement one before? How far did you get? If you failed, why was it?

If a competitor introduced a brilliant new product, would it need to use an integrated channel approach, or would it use a variety of business partners to achieve communication and distribution?

Have you experimented with x-channel scenarios yet?

Are you fully using your channel functions?

Do your existing products work across multiple channels? Could they?