Take into account the impact intermediation has on your information management capability and be proactive in anticipating and resolving problems associated with exchanging data with this third party.

Intermediation, where a third party sits between an organization and its end customers, is an issue that has caused many organizations problems with gaining access to managing and using customer information.

For the most part, this issue is of less concern to most organizations than it would have been five years ago, even in the sectors where intermediation is the norm, such as brokerage, automotive and insurance. The majority of organizations interviewed now believe that these issues are well understood and are being addressed, typically through the development of joint 'win-win' marketing programmes between the parties, with the intermediator being encouraged to share data with the supplying organization.