Too much thinking,
too little doing
Analysis [2] shows the cerebral nature of enterprises. Companies
over-complicate CM. Too much time is spent defining strategy and programmes, and
too little time in implementing them. It is easy to postulate and theorize, much
harder to deliver. Complication occurs in part because typically committees design CM approaches, often removed from the
reality of customers. Processes become over-engineered to cope with the most
complex situation, and become difficult to use.