The Benefits of CMAT Assessment

They are these:

• It provides an objective, quantified assessment of how well the organization currently manages its customers.

• The resulting scorecard correlates with business performance.

• It benchmarks the organization against a relevant set of other organizations, industries and geographies.

• It aligns the senior management team behind a common understanding of what is really happening in CRM in the organization.

• It identifies both quick-win and deeper, more strategic actions that can and should be carried out.

• It forms a clear 'baseline' against which improvements delivered by a CRM programme can be measured.

• It requires very little time from client staff.

• Interviews and questioning result in skills transfer from the assessment team to client people.

• It provides a broad-based check that an organization has its CRM foundations in place before it invests in specific programmes or technology.

• It provides high value input to business cases, IT development, organizational change and business planning for CRM investment.

• It provides input to merger and acquisition strategies.

• It can provide input to analysts and influencers on company assets and corporate competence.