Skills
transfer
This is - or should be - the bottom line of consulting.
Clients hire consultants because there are skills they need, but lack. They
could take the option of hiring a full-time employee to plug a particular gap,
but consulting firms offer clients economies of knowledge. Consulting firms not
only have systems and processes to help consultants learn rapidly, but they can
also spread the cost of training over several clients. While consulting fees may
seem high, they are still lower than if a client were to develop the skills they
want in isolation. But the economics of consulting start to fall apart if the
consulting firm leaves a client no better equipped than when it arrived. Unless
consultants can improve management capability, they run the risk of creating a
dependency culture, in which a client returns repeatedly to the same firm for
the same work. Small wonder, then, that skills transfer is one of the most
important success criteria from a client perspective. Of course, importance does
not necessarily translate into ease. One of the reasons why skills transfer
still appears among the attributes of good consulting is that it is hard to
achieve in practice. Much work still needs to be done in order to analyse how
know-how can be passed from consultant to client more effectively - it is a
process that neither side fully understands at present and to which each side
has been only half-heartedly committed in the past. Consultants have tended to
see it as a nice-to-have: in an era when much consulting work is measured in
terms of output delivered, skills transfer often appears to be a distraction.
Clients, too, have paid lip-service to the idea and have been reluctant to make
the additional investment almost certainly required. This is changing, as the
cases in this book illustrate. Edengene's work with BT, for example, depended
upon BT's staff becoming as familiar with the techniques for generating new
ideas as Edengene's own consultants. Skills transfer is an important factor in
almost every project, but it remains something much harder to achieve in
practice than it appears on paper.